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British Council

What is IELTS Affiliate? 

IELTS Affiliate Programme is a great opportunity to partner with British Council. All you have to do is complete the application form and we will get in touch.

Get people interested in taking IELTS with the British Council and direct them to our offers using a tracking link, and get paid for each successful booking.  

Why IELTS Affiliate? An unmissable opportunity to work with a global brand  

IELTS has changed the lives of tens of millions of people around the world. Now you can be a part of it too. 

Find out how to maximise your audience and unlock your earning potential as an IELTS affiliate and receive a recurring commission for each transaction. 

  • IELTS is accepted and recognised by educational institutions and governments all around the world. 
  • Backed by the trusted British Council, becoming an IELTS affiliate is a huge opportunity for skilled affiliate marketers. 
  • Making successful referrals is simply a matter of connecting the right message with the right audience. 

Who can be an IELTS affiliate? 

  • Online platforms and providers: Community managers who engage with audiences interested in higher education, language preparation, global migration, and employment opportunities. 
  • Educational institutions: Education and language preparation providers such as universities, schools, language schools. 
  • Recruitment and employment services: Organisations supporting health care sectors in recruiting the global workforce. 
  • Online forums and Q&A platforms: Provide expert guidance to seekers interested in higher education, language preparation, global migration, and employment opportunities. 

Notice: You must be 18 years or above, have the legal right to work in your country of residence and be able to legally enter into the agreement on behalf of the organisation you represent. 

 

Simple steps to become an IELTS affiliate  

  • Get onboarded: Once you apply and qualify as an IELTS affiliate, you will be welcomed aboard as a commercial partner and given all the resources, links and support you need to get started. 
  • Start promoting IELTS: You’ll start promoting British Council IELTS to your audiences and network using your unique affiliate links and resources. 
  • Follow your success: Track engagement and key metrics from your promotional endeavours. 
  • Be rewarded for your efforts: Earn a referral fee for qualifying bookings of IELTS. 

FAQs

How do I sign up as an affiliate partner with the British Council?

To become an affiliate partner, you need to contact the British Council business development team in your country, and they will guide you through the application process.

How can I view my affiliate performance and statistics?

Log in to your affiliate account and navigate to the reporting or dashboard section. Here, you can view detailed reports on clicks, conversions, commissions, and other performance metrics.Yes, the platform allows affiliates to use their custom tracking links. You can generate these links within your affiliate account under the offers section or by contacting your account manager.

Can I use my own custom tracking links?

Yes, the platform allows affiliates to use their custom tracking links. You can generate these links within your affiliate account under the offers section or by contacting your account manager.

How often are affiliate commissions paid out?

Commission payout frequency and related conditions are included in the agreement.

Can I promote multiple offers through a single affiliate account?

If you have been provided with multiple offers you can usually promote multiple offers through a single affiliate account. However, it's essential to comply with the rules and guidelines set for each offers you promote.

How can I ensure error-free deployment of tracking links?

To deploy error-free tracking links, follow these best practices:

  • Double-check link parameters: Confirm that all parameters, such as sub IDs and tracking tokens, are correctly appended to your tracking link. Any errors here can lead to inaccurate tracking.
  • Test your links: Before actively promoting, test your tracking links to ensure they redirect correctly, and register clicks and conversions accurately.
  • Use clean URLs: Avoid unnecessary characters or spaces in your tracking links. Clean URLs reduce the risk of errors and improve link readability.
  • Check for typos: Typos in the tracking link can lead to broken links or incorrect tracking. Verify that all characters are accurate, and there are no spelling mistakes

Can I rely on the default affiliate link, or should I customise them by channel?

While default affiliate link settings may work for some affiliates, customising tracking link based on your promotional methods channel and traffic sources is advisable.

How can I monitor the performance of my tracking links effectively?

Regularly review your reports and analytics within the dashboard. Pay attention to key metrics like click-through rates, conversion rates, and revenue generated. This ongoing monitoring allows you to identify trends, optimise campaigns, and address any potential issues promptly.

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